💡 Our SEO + AEO Strategy: How We Engineered 200+ Monthly Leads for a Salon in Gurugram

We didn’t rely on luck or guesswork. Our approach was a dual-funnel growth strategy focused on both long-term SEO and fast-tracking visibility through AEO (Answer Engine Optimization).

This allowed us to rank organically, dominate local search results, and appear in voice search and Google’s featured snippets—all without spending on ads.

🔍 1. Keyword Research & Local SEO Mapping

Our first step was identifying what potential salon customers are actually searching for. Instead of broad keywords, we focused on transactional, location-based, and high-intent keywords that showed strong buying signals.

🎯 Keyword Targets Included:

• “Best salon in Gurugram”
• “Bridal makeup Gurugram”
• “Hair spa near Huda City Centre”
• “Pre-bridal packages Gurugram”
• “Salon near MG Road Metro Station”
• “Keratin treatment in Gurugram”

We also analyzed:

• Competitor GMB listings
• Location-based service gaps
• Nearby metro stations & sector-specific search volumes

This allowed us to cluster keywords by service + location, which became the foundation of both SEO and AEO content.

📍 2. Google My Business (GMB) Optimization: Local Trust Driver

Google Maps drives intent-rich local traffic—but only if your listing is fully optimized. We overhauled their GMB to ensure maximum visibility and engagement.

🛠️ Here’s What We Did:

• Added keyword-rich business description and Q&A answers.
• Uploaded high-quality geo-tagged service photos.
• Verified accurate opening hours, services, and amenities.
• Enabled direct bookings via GMB.
• Published weekly posts with trending offers (e.g., “10% off bridal packages in April”).

This alone became a powerful inbound channel, accounting for nearly 40% of monthly leads via map clicks, call-to-actions, and direct messages.

🌐 3. Website Optimization & Content Revamp

The salon’s website had generic content and poor local SEO. We completely revamped it with a structure built around:

🧾 Rewritten & Optimized Pages:

• Bridal Makeup Services
• Party Makeup
• Hair Treatments (e.g., Keratin, Smoothening)
• Skin & Facial Treatments
• Pricing and Offers

Key On-Page SEO Elements:

• Keyword-focused H1, meta titles, and descriptions
• FAQ Schema for better AEO visibility
• Interlinked services to improve crawlability and SEO juice
• Embedded Google Map for geo-location signals

📌 Location-Specific Landing Pages:

We built pages like:

• “Hair Salon in Sector 56 Gurugram”
• “Bridal Makeup Studio near MG Road Metro”
• “Top Salon in DLF Phase 2 Gurugram”

These pages ranked in top 5 positions for their local keyword clusters and became top entry points for Google search traffic.

🤖 4. AEO (Answer Engine Optimization): Winning Featured Snippets & Voice Search

AEO helped the salon appear in Google’s Answer Box, “People Also Ask” sections, and even Google Assistant voice results.

We Implemented:

• FAQ schema on every service and landing page
• Question-based headings (e.g., “What is the cost of bridal makeup in Gurugram?”)
• Clear, concise answers under 40–50 words
• Embedded People Also Ask questions natively in content

This drove instant visibility on Google even for new pages and allowed the brand to own the conversation around salon services in Gurugram.

📈 5. Tracking, Lead Funnels & WhatsApp Integration

To close the loop, we built a conversion tracking and CRM system using HubSpot and WhatsApp.

Setup Included:

• Tracking form submissions, click-to-call, and WhatsApp chats
• Mapping lead sources: GMB, blog, landing page, or service page
• Enabling WhatsApp click tracking on mobile site

We also trained the staff on:

• Responding quickly via WhatsApp
• Handling queries professionally
• Following up with walk-in prospects

Result? 25% increase in conversion rate from initial inquiry to confirmed appointment.

✅ Results Snapshot (Within 3 Months)

🚀 Why This Works for Salons and Similar Businesses

Local service businesses—especially in beauty and wellness—thrive on visibility and trust. People search, compare, and book fast.

Our SEO + AEO system:

• Ranks your business
• Answers your customers
• Drives calls, WhatsApps, and walk-ins
• Costs ₹0 in paid ads