“We Just Want to Rank on Google!”
That’s what most business owners say when they reach out to us. But ranking on Google isn’t magic. It starts with one core principle:
👉 Choosing the right keywords.
At Phenomeny LLP—the best SEO company in Delhi—we don’t just stuff your website with trendy terms or random phrases. We craft an intentional Keyword Strategy that matches what your customers are already searching for. The goal isn’t just traffic—it’s qualified traffic that converts.
Let’s talk about how we do that.
🎯 Why Keyword Research Still Matters (More Than Ever)
In 2025, it’s not enough to just write a blog and hope it ranks. With search evolving into voice queries, AI answers, snippets, and visual discovery, keyword intent is king.
What are your potential customers typing, speaking, or even showing to Google Lens when they want your service?
That’s what we aim to find—and own.
🔎 Step 1: We Start With the Customer
We ask:
- What problems are your customers trying to solve?
- How do they describe those problems?
- Are they looking for solutions, comparisons, services, or DIY advice?
Then we match that to:
- Commercial keywords (“buy,” “hire,” “consult”)
- Informational keywords (“how to,” “best ways to”)
- Navigational terms (“your brand name,” “nearest clinic,” “top agency”)
Each of these helps target different stages of the buyer’s journey.
🧠 Step 2: Deep Research, Not Surface-Level Guesswork
We use premium tools like:
- Semrush & Ahrefs – for keyword volume, difficulty, and competition
- Google Trends – to catch rising keywords before they peak
- AnswerThePublic – to gather voice-style questions
- Search Console – to evaluate what you already rank for
But tools are just tools. What really matters is how we interpret that data.
🛠️ Step 3: The “Opportunity Matrix”
We categorize all keywords into an Opportunity Matrix:
| Category | Example | Why It Matters |
|---|---|---|
| High-volume, low-competition | “Best IVF doctor in Delhi” | Easy win with high ROI |
| Long-tail voice search | “Can I freeze my eggs at 35?” | Great for voice + featured snippet |
| Competitor gaps | Keywords your rivals rank for | Strategic growth |
| Local intent | “Hair transplant clinic near CP” | Geo-focused traffic |
| Informational | “How does laser eye surgery work?” | Blog/FAQ authority building |
This matrix becomes your content map and SEO roadmap.
📈 Step 4: Match Keywords to Content Formats
We don’t just give you a list—we help you use it strategically. Based on search intent, we recommend:
- Service pages → commercial keywords
- Blogs → informational and question keywords
- FAQs → voice queries and snippets
- GMB + location pages → local keywords
- Visual/image alt texts → visual search terms
This ensures your entire online presence (not just your blog) is optimized.
🚀 Real Example: How Keyword Strategy Changed the Game
A cosmetic clinic in South Delhi came to us with zero visibility. They were targeting broad terms like “cosmetic surgeon” which were ultra-competitive.
We changed their game by:
- Targeting long-tail, local keywords like “chin filler clinic in South Delhi”
- Creating blog posts like “Do lip fillers hurt?” and “Lip filler before and after care”
- Ranking them for multiple voice search queries
Result?
✅ 400% increase in organic leads in 4 months
✅ 6 featured snippets won
✅ #1 ranking in Maps for 6 local keywords
💡 Keyword Strategy = Long-Term SEO Wins
SEO without keyword strategy is like sailing without a map. You might move—but you won’t know where you’re going.
With Phenomeny’s Keyword Research & Strategy, you get:
✅ Targeted traffic
✅ Higher conversions
✅ Better ROI on content
✅ SEO that compounds over time
📞 Ready to Find the Right Keywords?
Let’s map out the best keyword opportunities for your business—whether you run a service-based firm, a clinic, an ecommerce store, or a tech product.
🔗 Chat with us on WhatsApp
📧 contact@phenomeny.in
🌐 www.phenomeny.in