Introduction: “We’re Ranking, But… Are We Winning?”
One of the most common things we hear from clients after their AEO and SEO campaigns go live is:
“We’re getting traffic, but how do we know it’s the right traffic?”
or
“How do we track if voice and visual search are working for us?”
That’s where Analytics & Insights come in.
At Phenomeny LLP, we believe that what you don’t measure, you can’t improve. Whether your business is trying to dominate Google’s featured snippets, appear in voice search results, or get found on Google Lens, you need visibility into performance beyond just clicks and impressions.
Let’s walk you through how we break it down.
🎯 What Is AEO Analytics?
AEO (Answer Engine Optimization) isn’t just about ranking anymore. It’s about:
- Being the direct answer in Google’s Answer Box
- Being the voice response on Alexa or Siri
- Being the highlighted image in Google Lens
But the question is:
Are you appearing in those channels? Are people engaging? Are you converting?
We track these layers across search intent, platform, and interaction type.
📈 Metrics That Actually Matter
We go beyond basic SEO metrics like keyword ranking or bounce rate.
Here’s what we focus on for AEO analytics:
1. Answer Box Visibility
- Are you showing up in “Position Zero” (Featured Snippets)?
- What type of snippet? (Paragraph / List / Table / Video)
- How often does it trigger?
2. Voice Search Tracking
- What questions is your brand answering on smart assistants?
- Are users engaging from mobile voice search?
- How is your content performing on Google Assistant or Siri?
We use indirect tracking via tools and logs to understand when content aligns with known voice queries.
3. Visual Search Reach
- Are your images indexed for tools like Google Lens?
- Which visuals drive clicks from image search?
- Are your product/service visuals optimized for recognition?
This is especially useful for ecommerce, retail, and healthcare visual cues.
4. Engagement & Conversions
- What’s the time spent on pages answering queries?
- Which FAQ sections trigger clicks or scrolls?
- How many visitors convert via voice, WhatsApp, or direct call buttons?
All of this is tied together with HubSpot, Google Search Console, GMB insights, and more.
🛠️ Tools We Use to Track AEO Effectively
We don’t just rely on one dashboard. Here’s our custom stack:
| Tool | Purpose |
|---|---|
| Google Search Console | Monitors keyword performance & featured snippets |
| Google Analytics 4 (GA4) | Tracks engagement, scroll depth, bounce rates |
| Google My Business Insights | Tracks map views, direction requests, and call clicks |
| HubSpot | Measures lead source attribution and conversion |
| Answer The Public & Semrush | Identifies question-based trends and answer box performance |
| Manual Voice Query Testing | Checks actual smart assistant responses |
💡 Real-World Example: What This Looks Like in Action
For a multi-specialty healthcare clinic in Dwarka, we saw this transformation:
- Before: Ranking on Page 2 for most queries, almost no voice/featured snippet visibility
- After:
- 8 featured snippets within 3 months
- 30+ voice-triggered queries picked up by smart assistants
- 2400+ service page visits tracked via AEO-optimized landing pages
- 150+ monthly inbound leads tracked and attributed
None of this would have been possible without proper tracking and reporting.
🔁 Reporting That Drives Strategy (Not Just Vanity Metrics)
Each month, we don’t just dump a report on your desk. We walk you through:
- What’s ranking and why
- Where voice/visual search is gaining traction
- What featured snippets are being won/lost
- Actionable next steps to improve visibility
- Conversion rates and where leads are leaking
This helps you make smarter marketing decisions — not just about SEO, but where to put your budget and effort next.
🚀 Why This Matters for Business Owners, Clinics, and Startups
Whether you’re running a dental clinic, an ecommerce brand, or a SaaS product — you can’t afford to fly blind.
Your audience is using voice search.
They’re asking questions.
They’re using Google Lens.
And Google is answering — with or without you.
With AEO Analytics & Insights, you:
✅ Know what’s working
✅ Find new opportunities
✅ Plug leaks in your conversion funnel
✅ Justify your marketing ROI
📞 Ready to Track What Matters?
You’ve invested in SEO. Maybe even in AEO. But unless you’re tracking the right things, you’re playing a guessing game.
Let us build a custom AEO analytics dashboard for your business.